For a while now Google have been saying that they prefer responsive websites. In layman's terms, this means that a website should resize so that it works on computers, tablets and smartphones. If your website was developed over two years ago, there’s a good chance that your site isn’t responsive.
Google have recently announced:
Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.
This means, from April the 21st Google will actively penalise non-responsive websites.
There's no denying that this is an important development. However, Redback Creations have lots of experience in producing responsive website designs and can help make this transition.
Are there other reasons to go responsive?
Yes, there are other advantages to having a responsive website apart from Google search results. Over the last five years mobile and tablet usage has increased dramatically. Anyone viewing a non responsive site on one of these devices, is likely to be having a substandard experience.
- 80% of internet users own a Smartphone - Source Global WebIndex - Jan 5 2015
- Close to 50% of internet users own a Tablet Computer - Source Global WebIndex Jan 5 2015